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Star Wars after Lucas: A Critical Guide to the Future of the Galaxy
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Review
"Star Wars is almost too big a subject for any one mind to grasp, but Dan Golding’s look at how the franchise maintains its nostalgic glow in the Disney era stays on target, excavating the unique combination of art and commerce that holds Star Wars together."—Adam Rogers, deputy editor of Wired and author of Proof: The Science of Booze "Star Wars after Lucas is a useful and welcome review of the past four decades of Star Wars, as well as the strategies that corporations are increasingly adopting in order to perpetuate franchises. In particular, Dan Golding aptly describes Lucasfilm's struggles to balance nostalgic appeals with a growing commitment to diversity and inclusivity." —A. D. Jameson, author of I Find Your Lack of Faith Disturbing: Star Wars and the Triumph of Geek Culture "Dan Golding’s wonderful book strikes a perfect balance between criticism and knowledgeable fandom. Approaching Disney-era Star Wars, his writing provides important insights into the workings of nostalgia culture, transmedia storytelling, and the power of transnational media industries in the age of global capitalism. His readings of individual Star Wars texts are thoughtful, nuanced, and theoretically informed, while at the same time relating them back to the complexities of branding, cross-platform marketing, and global entertainment franchising. Star Wars after Lucas is essential reading for anyone with an interest in media franchising, globalization, media industries, and entertainment in the Disney era." —Dan Hassler-Forest, coeditor of Star Wars and the History of Transmedia Storytelling
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About the Author
Dan Golding is lecturer in media and communications at the Swinburne University of Technology and an award-winning writer with more than two hundred international publications. He is cohost of the Australian Broadcasting Corporation TV show What Is Music and the producer of the soundtrack to Push Me Pull You. He is coauthor of Game Changers: From Minecraft to Misogyny, the Fight for the Future of Videogames and has written for popular and web-based publications such as Kotaku, Buzzfeed, The Guardian, IGN, and The Conversation.
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Product details
Hardcover: 256 pages
Publisher: Univ Of Minnesota Press; Critical edition (April 9, 2019)
Language: English
ISBN-10: 1517905427
ISBN-13: 978-1517905422
Product Dimensions:
5.5 x 1.5 x 8.5 inches
Shipping Weight: 1.7 pounds (View shipping rates and policies)
Average Customer Review:
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Amazon Best Sellers Rank:
#563,654 in Books (See Top 100 in Books)
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