Ebook Social Media Marketing All-in-One For Dummies, by Jan Zimmerman Deborah Ng
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Social Media Marketing All-in-One For Dummies, by Jan Zimmerman Deborah Ng
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From the Author
Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach--and keep--more customers, make more sales, and boost your bottom line.
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From the Back Cover
If you need a guide through the social media maze, this book is just what you're looking for! Since the first edition of this book, social media has evolved into a whole new creature. Your business can't afford to be left behind! This guide helps you take full advantage of social media marketing while it boosts your social media savvy. And you'll love how easily you can find what you need in one of these handy minibooks! Define your goals — research where your target audience hangs out and define your marketing goals and objectives Keep your perspective — analyze the various social media options and pay attention to what fits your budget and your customers Make it easier — find out about productivity tools that help you post content in multiple locations, notify search engines, and monitor your progress Tools of the trade — study the ways in which you might use blogs, podcasts, Pinterest, and small, special-interest networks Maximize the big guys — find the secrets to success with Facebook and Twitter New opportunities — discover new social media sites and what they offer your business Metrics magic — explore Google Analytics and other tools to assess your performance Open the book and find: Why a social media campaign requires major planning Cool tools to help your campaign How to add social media to your SEO strategy What you need to know about sharing images Tips for using Google+ Compete effectively on Facebook and Twitter Great mobile marketing opportunities Attract business?customers with LinkedIn 9 Books in 1 The Social Media Mix Cybersocial Tools Blogs, Podcasts, and Vlogs Twitter® Facebook ® Google+™ Pinterest™ Other Social Media Marketing Sites Measuring Results; Building on Success
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Product details
Paperback: 792 pages
Publisher: For Dummies; 2 edition (November 6, 2012)
Language: English
ISBN-10: 1118215524
ISBN-13: 978-1118215524
Product Dimensions:
7.4 x 1.5 x 9.2 inches
Shipping Weight: 2.5 pounds
Average Customer Review:
4.2 out of 5 stars
96 customer reviews
Amazon Best Sellers Rank:
#834,638 in Books (See Top 100 in Books)
716 pages of useless texts. nothing in depth at all. For example, chapter "using Facebook as a marketing tool" focuses on 1) adding profile picture 2) Adding cover photo, 3) adding pin to your page 4)Likes, private messages, and notifications 5) Filling out your about section 6) Like other brands and 7) creating Facebook events... that's about it...
I am very disappointed in this book; everything was a BIG paint brush approach. There was very little on the techniques and tips of how to really use SM to your advantage. Guess you need a book for each SM type.
This is not a basic book. I tried to read it and it's just technical jargon. This is more about programming and stuff - definitely not for a "dummy " or beginner and there isn't much about social media, social networks or marketing so to me, the title is misleading
Very wordy but not too helpful.
A great resource for anyone who wants to utilize Social Marketing to expand their markets, and customer base.
Very informative! I haven't read the entire book, but there is a wealth of knowledge in this book if you don't know anything about social media!
Well laid out and clear, easy to understand. Well written and relevant content.I wanted to get up to speed in the area of Social Media and how to use for marketing.My background is in marketing and sales, but this was a new area for me.This did a great job! Recommend.
Great book for those that don't know much about social media marketing. Even if you are informed this book will give you great refreshers and ideas that you probably would not have thought of before. I am using this book as a reference tool as well as a got to for things that I have forgotten. Easy read and packed with information.
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